Songs of Success and Savouries - Algorithmic Jugaad @ Bizom

Sep 2 | 03 min read

As I savour a delectable piece of Hershey’s chocolate, I’m filled with excitement about the remarkable journey this beloved brand has undertaken this year. It’s not just the smooth, creamy taste of this chocolate that delights my senses, but the sweet memories that it conjures up, connecting me to the extraordinary accomplishments of our Hershey’s collaboration. Among the multiple milestones we achieved this year, Hershey’s SFRM Bizom Integration project is my favourite – it’s THE cherry on the cake. It adds a bright grin to my face, remembering the tireless dedication of a team that turned this project into a reality.

Syed, Vinutha, Deepthi, and Laxmikanth demonstrated unwavering commitment, managing multiple stakeholders globally over ten months. It’s nothing short of extraordinary. I remember your early morning calls and the countless midnight hours you dedicated to this endeavour. Your dedication and hard work are truly awe-inspiring, making this integration project a resounding success. But the spotlight doesn’t end here; Shree’s continuous support remained the lighthouse in the storm throughout the project. It’s people like you who make extraordinary things happen.

There were critical business requirements that added a smoky flavour to the story. The VC redeployment, led by Hershey’s Sales Director, was a monumental task, involving analysing the ROI from the significant capital invested in the market as assets. There were initial challenges, including failed UATs, client escalations, and internal coordination issues. Despite all this, Smitesh, Ankit, Apoorv, and Abhishek BB turned the successful go-live of Asset Redeployment into a reality. Your determination and hard work have not gone unnoticed.

Then there was the ERDA project, which initially encountered internal resistance. However, the multiple reassessments and brainstorming transformed it into a co-creation product. ERDA 1.0, though launched, faced setbacks and was rolled back, leading to the development of ERDA 2.0 and ERDA 3.0, both currently in the process of successful implementation. Madhurima and Pranay, the knights in shining armour, instilled unwavering confidence in our service for the client through successful coordination and client support.

And the account team and Nainam! Their adept negotiation and revenue closures, despite escalations and challenges, are commendable. Your dedication and resilience sweeten Hershey’s achievements.

With each bite of Hershey’s, I savour its flavour and cherish the memories of our incredible team. Thank you for your dedication to Hershey’s success. Cheers to more victories ahead!

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